Golfers Tee Off On Investing

You and I both know that there have to be better ways for American Century to spend its money than blending a golf tournament with a survey of Golf Digest and Golf for Women subscribers. But if there's a golfer in your family or circle of friends, we also know a golfers do-whatever-it-takes-to-get-us-to-the-links mind set. So to humor all golf aficionados, here are some of that survey's findings:

• 71 percent of those surveyed spend more time working on their golf game than they do their investments.

• 56 percent described themselves as aggressive golfers while only 33 percent consider themselves to be aggressive with their investments. However, 43 percent of aggressive golfers call themselves aggressive investors.

• Women showed a more cautious approach to both golf and investing than the men. 70 percent of the females interviewed said it was more important to minimize risk in order to keep their assets; 58 percent of men thought the same.

• 74 percent of women golfers say they seek advice from golf professionals to help them with their game; 50 percent of men do. On the other hand, 68 percent of men and 70 percent of women will seek out professional help when it comes to investing.

• Most golfers (61 percent) were satisfied with their retirement nest eggs. However, 7 percent felt that they weren't even "on the course" or "stuck in a sand trap" when it came to assets in their retirement plans.

And there you have it. No doubt there will be a 3rd Annual American Century Investments Golf & Investment Attitudes Study. Until then, I wonder if I could get them interested in a News Junkie Study, or a Couch Potato one, or a Harley-Davidson Riders Investment Study, or a (you fill in the blank) _______ Study. What do you think?