Black Friday's close create Cyber Monday Wall Street buys

By Dian Vujovich

Of the 3.1 billion shares on the NYSE that traded hands on Friday, it was almost an even split between the number of declining and advancing issues. That’s a set up for opportunity for optimistic investors looking for Cyber Monday deals on stocks whether they trade on-line of off.

Looking only at the DJIA, on Friday it closed at 11, 232. We haven’t seen anything near that number since the Sept. 15 close of 11,247. In between, the average did close at 11,104 on Oct. 10. All of which means if you don’t mind a bumpy ride, there are plenty of choices for the bargain hunter investor.

Perhaps the one stock most are talking about is Apple (AAPL). With a target price of $505 and a closing price of $363 on Friday, Apple lovers might want to consider taking a bite. Or, adding to their existing positions. Then again, how much of a bit still remains a challenge given the continued economic —and political—unrest in the euro zone, around the world and here at home.

That said, I read two reports this morning about the stock. One author considered Apple to be the most undervalued stock in the S&P 500, and the other imagined its price could one day soar to $10,000 a share. Oh really.

Of course this author didn’t see that happening anytime soon but did point out how price share is determined by both the investors of the stock and the company’s performance. The example he used to make his point was Warren Buffet’s company Berkshire Hathaway A shares (BRKA). They began trading at $775 per share in 1979 and now trade over $110,000 a share.

Back to the Dow’s close on Friday and investors who like stocks selling under 20 bucks a share—- once again that close brought us five of them. They were: Alcoa, (AA) at $8.95; Bank of America (BAC) at $5.17; Cisco Systems (CSCO) at $17.50; General Electric (GE) at $14.70; and Pfizer (PFE) at $18.45.

Of those both General Electric and Pfizer have dividend yields of over 4 percent, according to Google Finance. Yes, they are stocks and come with risks but it’s sure tough to find a 4 percent yield on much of anything these days.

Along with a who-knows-what-will -happen-today day on Wall Street, investors can look forward to a new home sales report today, a consumer confidence report is due on Tuesday, Wednesday a Bureau of Labor Statistics report on productivity, followed by the jobless claims report of Thursday and a construction spending and non-farm payroll report on Friday.

Whew! So many reports. So little time until the end of the year.